Varun Dhawan Extends Lux Cozi Brand Deal Until 2030

Actor Varun DhawanVarun Dhawan has long been associated with Lux Cozi as its brand ambassador. In what marks one of the longest-standing brand associations from 2016, Varun is keen on continuing the partnership as the brand ambassador till 2030

By signing Varun Dhawan, Lux Cozi is taking a significant leap in reaffirming itself with the new-age audience, especially after their team-up with Varun progressed smoothly and profitably for the past few years.

The Bollywood star brings a fresh zeal and perspective to the brand, fueling its structured plan of reaching to the young audience. The actor’s style and fashion sense make him endearing to all kinds of audience, cutting across age groups, especially the Gen-Z.

Being a youth icon, Varun promises to skyrocket the brand’s core values several notches in line with their strategy to reach out to the audience across generations!